Gumtree的碳计算证明了循环经济的价值
教育, 操作
可持续性
长期
概述
购买新商品，像大多数事情一样，会产生碳足迹. So, 促进循环经济的真正效益, Gumtree worked with Leeds University to quantify the impact of buying something new, 而不是重用已经存在的东西. 让它更具体, they translated the cumulative carbon emissions of a group of people into an equivalent action, 比如从伦敦飞往悉尼. 的意图? To show that if everyone makes a small change, it can make a big difference.
你的目标是什么?
Gumtree enables millions across the UK to participate in a circular economy by making local trading safe, 简单愉快.
人们普遍认为，为了应对日益严重的气候危机, we need to drive down the production of new goods by consuming less and reusing what already exists. And yet, the vast majority of people still default to buying new, often for convenience reasons. As a result, our research found the UK sent 3 million items to landfill between 2019-2021.
我们创建了 碳计算器 to show consumers the environmental impact of their individual shopping habits via easy-to-understand comparisons. 我们的目标是让人们在购买新产品之前思考“为什么”.
描述计划是如何运作的
Gumtree partnered with the University of Leeds to create a model that calculates the embodied Greenhouse Gas Emissions (GHG) associated with the production of all goods and services consumed in the UK. The data for Gumtree的 carbon emission saving’s calculator (or Carbon Calculator for short) is taken from the official UK Government 碳足迹分析 of UK residents and provides an average carbon footprint for individual products and services.
The model’s calculations give tangibility to our choices by showing how much CO2e is created when an item is produced new. The Gumtree team turns this amount into something relatable and easily understandable, such as the equivalent carbon footprint of daily hot showers or the number of long-haul flights. We make the amount of carbon emissions created when an item is bought new rather than second-hand obvious and unavoidable.
To tackle the climate crisis businesses must work together to create a sustainable future. Gumtree is 因此 open to sharing its Carbon Calculator with other organisations to give visibility to the consumption choices we as a nation are making.
你采取的第一步行动是什么?
我们知道这对Gumtree来说很重要, we had to highlight the UK’s relationship with overconsumption and be brutally honest about the state of the ecommerce industry. We began by issuing freedom of information requests to all 33 local councils in England to understand the levels of waste generated each year.
返回的数据清楚地表明，英国正在解决一个巨大的浪费问题. We needed a way to communicate the issue and began to look for partners who could help explain the environmental impact of individual actions in a way that would make people take notice.
你需要什么预算/资源来开始?
The project to produce a 碳计算器 sat within Gumtree的 marketing team. 我们与外部通讯机构密切合作, PLMR, 找一个可靠的合作伙伴, 就像我们对约翰·巴雷特做的那样, Professor of Energy and Climate 政策 in the School of Earth and Environment at the University of Leeds.
它产生了多么积极的影响啊?
碳计算器使Gumtree能够量化过度消费. 激怒，使震惊, we take the carbon footprint of an individual purchasing a single or small group of items new and multiply this figure across a larger community.
例如, the Carbon Calculator shows if every person swapped their homeware purchases from new to second-hand for the next three months alone, 估计有10人.9 billion kgs of carbon across the nation would be saved – enough carbon for every person in the UK to enjoy hot showers for six months.
另外, 如果所有的新父母都买了一台新显示器, 床, 婴儿车和婴儿的衣服, 这相当于往返月球57次的碳排放量.
What have you learnt that could help others looking to do something similar?
● Reinventing the wheel is often a waste of time, but tweaking a great idea can be hugely productive. Gumtree的 Carbon Calculator isn’t the only carbon footprint calculator in existence, 但是所有可用的模型都不能满足我们的需求. 通过分析已经存在的东西, we could work with the University of Leeds to create a bespoke 碳计算器 that could talk directly to our customers and help emphasise the importance of embracing a circular economy.
● 一旦你投资了一个工具，如果它有效，就使用它. We’re always actively looking for ways to include our Carbon Calculator in our internal and external messaging and materials.
你能用一句话概括这次行动吗?
Gumtree的 碳计算器 is an evergreen tool that quickly and simply demonstrates the impact of buying new versus embracing the circular economy.
你能提供一个在这个项目中工作的人的报价吗?
汉娜最后Rouch, Chief Marketing Officer at Gumtree: “The climate crisis our world is facing is so huge that it can be difficult for people to understand how their individual actions can make a difference. Our 碳计算器 brings to life the environmental impact of consumption choices, 让人们更容易理解自己行为的后果, 因此, 做出更好的决定. It is crucial we are all more aware of our carbon footprint and embrace a philosophy of reduce, 再利用和再循环.
